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NEWS RELEASE:
Sydney, 12 March 2003
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Canon Strengthens Leadership in Consumer Imaging with Biggest-ever Product Launch Advanced technology makes image creation, manipulation and presentation easy Key Points:
"Canon is already Australia's market leader in consumer imaging, holding number one market share in ink jet printers, scanners, SLR film cameras, SLR digital cameras, and digital still cameras," said Stuart Poignand, Marketing Manager, Consumer Imaging Product Group, Canon Australia. "We've done this by offering best of breed technology at every step of the imaging process - creation, manipulation, management and presentation - from input to output." Canon Australia achieved record sales revenues in 2002 of A$725 million, partly due to significant growth in the consumer imaging market. This success is expected to continue in 2003 with the launch of more than 80 new models throughout the year, and the 28 new products showcased today represent the largest collection of Canon consumer products to be introduced to the Australian market at a single launch. "The biggest driver in Canon's growth strategy for 2003 is digital photography, although digital video and multifunctional devices are also major categories that we are aggressively targeting. The most exciting development in digital imaging is direct photo-printing - a user doesn't need a computer to capture the moment and print their memories," said Mr Poignand. The release of the new product range coincides with Canon's new company-wide brand re-positioning campaign to be launched later this month under the tagline of "Advanced Simplicity". Research shows that customers at all levels are demanding the most advanced technology that delivers the best possible results, and is also easy to use. "Our approach to the Australian market is about more than products," explained Mr Poignand. "It's also about making these products naturally work together through an integrated design approach and providing the supporting software that brings it to life. But more importantly it's about creating an environment that puts digital creativity within everybody's reach for everyone from the first-time user to the sophisticated needs of professional photographers and graphic designers. Imaging revolution "Canon Australia is celebrating its 30th year of operation in 2003 and we've seen great technological changes over the last three decades. Over the last two years, however, there has been a fundamental revolution in imaging and the way that people have gained control over the entire imaging process, from capture to output. The Canon products showcased today reveal the latest developments in imaging technology and deliver an overall 'capture-to-print' experience unique to the Canon brand," added Mr Poignand. R&D is a major factor behind Canon's success in creating superior technology, with Australian R&D playing a key role in developing supporting software for Canon's imaging products. Every digital camera and photo quality printer sold by Canon globally is packaged with PhotoRecord software, developed by Canon Information Systems Research Australia (CiSRA) as an easy way to make and print attractive digital photo albums. The latest release of digital video cameras will be packaged in Australia with Video Presenter V.2, sophisticated software also developed by CiSRA, to quickly create and edit home videos. Technology highlights for Q1 2003: Bubble Jet Printing: Completely new technology has been introduced in four of the five new Bubble Jet products, with the highlight benefits being the best image quality possible at the fastest speed, in either text or high-quality photo mode. The i850 flagship printer illustrates both concepts by offering true photo quality and high performance. Digital Still Cameras: Canon aims to cement its leading position in the market in 2003 through the launch of five new digital cameras. The products further support Canon's goal of providing the best image through superior lens technology and Canon's exclusive DIGIC image processor technology, combined with high megapixel rating across the range. The EOS 10D digital SLR camera, the stand-out camera at the recent PMA show in Las Vegas, makes high performance digital photography more accessible to more people. Digital Video Cameras: The DV market will be a major focus for Canon in 2003 with products combining the best lens and processing technologies to deliver the best results. The Q1 launch includes four new models: three in the MV600i series that offer style, functionality and high image quality at a powerful entry level price, while the MV150i is a high-megapixel DV camera. Scanners: Canon sells more scanners in Australia than all other competitors combined. The March launch includes new ultra-compact LiDE models for desktop use, as well as two high-performance film-capable units designed for the growing number of users who need to digitally archive their photos. MFDs: Multifunctional Devices, together with digital video cameras, are one of Canon's major growth categories for 2003, and combine Canon's leading scanning, printing and copying technologies in an all-in-one unit. The new MPC190 model for example, combines Canon's best of breed multi-function technology, available at a lower price than before, and expands the MFD range to six models. Film cameras: The release of five new compact film cameras is Canon's largest-ever single film product launch, and shows that Canon remains fully committed to the film business and is keen to maintain its leadership at every level of photography. SUMMARY OF PRODUCTS LAUNCHED Q1 2003 5 Colour Bubble Jet Printers
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